Priscila Williams & Carlos Candiani

Sr. Design Manager & Design Manager


Priscila Williams has 10+ years of experience as a Designer in the Financial Industry, during this time she has had the opportunity to develop several digital financial products and features. She has led different design teams in traditional banks such as BBVA and Citibanamex, and currently, she leads the Growth Design team at Nu Mexico where she focuses on improving all acquisition & onboarding experiences. During her time at Nu, she has worked with Fraud, Collections, Credit Card, Lending, and Cuenta.

Carlos Candiani is a Design Manager with a background in Content Design and a diverse career spanning 16 years around digital communication. At Nu Mexico, he led the design team that successfully launched Cuenta Nu in the Mexican market and currently leads the Nu Core design team. In his prior role at BBVA, he was a Senior UX Writer for the global app and a co-founder of the UX Writers Mexico Community. His experience includes roles as a content strategist in public institutions, proofreader, advertising, and project leader in marketing agencies. Beyond his design expertise, Carlos is a published author, a recognized finalist in the Amparo Dávila National Short Story Award, and a teacher.

Designing world-class solutions for local challenges

Latin America’s financial landscape, vibrant and diverse, poses unique challenges for traditional banks. Yet, Nubank emerged as a digital solution with innovative financial products sculpted by dynamic multidisciplinary teams. This session unlocks the secrets behind Nubank’s design magic, revealing the strategies that translate global fintech solutions into locally loved products.


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