DAY 1 - JAN 31
DAY 2 - FEB 1
Overview
Detail view
8:00-9:00
9:00-9:30
Welcome to Design Matters Mexico 24!:
Layshi Curbelo
(THE HOST)
9:30-10:00
Talk:
Cinthy Revilla & Arturo Via y Rada
(Banco de Crédito BCP)
10:00-10:30
Talk:
Coral Michelin
(Re.Green )
10:30-11:00
Talk:
Eduardo Marisca
(Mutaciones.la)
11:00-11:30
Coffee Break
11:30-13:00
Choose your Nerd Track
TRACK 1
(3X TALKS)
11:30-12:00
Talk:
Pamela Armstrong, Fernanda Zúñiga & Carolina Sepúlveda
(+2Brains)
12:00-12:30
Talk:
Aitor Gonzalez
(Butchershop)
12:30-13:00
Talk:
Santiago Chavez & Miguel Verduzco
(Multiplica & Grupo Herdez)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Roberto Cabezas & Alejandro Lobo
(CENTRO)
Online Workshop
Sophia & Jed Lazar
(Cozy Juicy Real)
13:00-14:00
LUNCH
14:00-15:30
Choose your Nerd Track
TRACK 1
(3X TALKS)
14:00-14:30
Talk:
Daniela Nicholson
(Sed: Studio)
14:30-15:00
Talk:
Amy Johnson
(Sprout Social)
15:00-15:30
Talk:
Karol Oponowicz
( Order Group)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Pamela Leon & Veronica Bluguermann
(Laerdal)
Online Workshop
Mariana Valenzuela & Sonia Gutiérrez
(+Mujeres en UX)
15:30-16:00
Coffee Break
16:00-16:30
Talk:
Priscila Williams & Carlos Candiani
(Nubank)
16:30-17:00
Talk:
Hector Mejia
(Laerdal )
17:00-17:30
Talk:
Valentina D'Efilippo
(Apostrophe One)
19:00-22:00
Evening Program
19:00 -20:00
Mingle and grab a drink
20:00-20:30
Talk:
Miguel Melgarejo
(Cocolab)
20:30-21:00
Talk:
Allie Vogel
(Flexxi Design)
21:00-22:30
Show off your dance moves!
8:00 - 9:00
CHECK-IN & COFFEE
9:00 - 9:30
Layshi Curbelo
THE HOST
9:30 - 10:00
Cinthy Revilla & Arturo Via y Rada
Senior Design Manager & Design Chapter Area Leader
Banco de Crédito BCP
How to transform a 130-year old bank into a design-led organization?
Read more +
How to transform a 130-year old bank into a design-led organization?
Imagine that you’re challenged to evolve the development line of 70% of a design team, in a context where the organization is thinking about new technologies and a strong economic recession. In this talk, Cinthy and Arturo will tell the story of the pains and opportunities that they went through as a team and how this led them to build what would be the roadmap for their talent strategy for the coming years, aiming at building a design-led bank that will help ensure a sustainable future.
10:00 - 10:30
Coral Michelin
Science and Tech Product Manager
Re.Green
Pluriversal Futures
Read more +
Pluriversal Futures
There is the Zapatist saying that goes “un mundo donde quepan muchos mundos” (Spanish for “a world that fits many worlds”): how can we create our digital, virtual, and real-world where all worlds, all peoples, and all beings fit in? It all starts with (the decolonization of) our worldviews, our values and beliefs.
10:30 - 11:00
Eduardo Marisca
Co-founder & Chief Mutant
Mutaciones.la
A New Renaissance for Latin America: Notes on Design and the Future
Read more +
A New Renaissance for Latin America: Notes on Design and the Future
The world feels more than slightly overwhelming lately. It is unsurprising that design, or the design industry, are going through an existential crisis when the world is going through several crises at the same time. But a crisis seems as good a time as any to challenge a few things and start over. Just as the Black Death led the way for a cultural and philosophical Renaissance in Europe, so can our recent pandemic become the springboard for us to think about new, different, hopefully better futures: perhaps even a New Renaissance anchored in Latin America. As we work our way through democratic burnout, intelligent machines, and a climate emergency, it feels relevant to ask what design can offer in response to such a volatile outlook. Sure, design is not the solution to every problem — but if there was ever a need for a creative process best suited to address radically uncertain and complex problems, that’s probably now. So what could a New Renaissance look like for Latin America? And how can we build on design to help us make it happen?
11:00 - 11:30
Coffee Break
11:30 - 13:00
Choose your Nerd Track
TRACK 1
(3X TALKS)
11:30 - 12:00
Pamela Armstrong, Fernanda Zuñiga & Carolina Sepulveda
Lead UX, Lead Design Ops, Head of UX
+2Brains
AI and UX: Designing an Ethically Aware Future
Read more +
AI and UX: Designing an Ethically Aware Future
Services and products can shape our behavior, beliefs and values; and can even be used to manipulate or exploit people or their circumstances. As designers, we know that it is crucial to design taking into account ethical considerations to prevent our work from contributing to generating negative impacts on society – even unintentionally – whether it may be on political scenarios or supporting social, racial or gender inequality. With this talk, we will explore the fusion between Artificial Intelligence and User Experience, redefining how to create digital interfaces powered by this technology, but from a responsible perspective. Let’s join Carolina, Fernanda and Pamela to understand how ethics in AI and UX design shape our future, and what are the keys BBK+2Brains applies to guarantee that the interfaces we create as designers, really contribute to building an inclusive and diverse future.
12:00 - 12:30
Aitor Gonzalez
VP of Digital Design
Butchershop
Somehow, User-centric Design is Failing
Read more +
Somehow, User-centric Design is Failing
The last two decades have meant a qualitative leap in the creation of technology that has changed our lives together with the understanding that has created unwanted effects affecting us as individuals and as a collective. In addition to that, this period ends with two years of an industry struggling to leave behind a deep crisis, layoffs, and find a new path. Altogether it is perfect timing for designers to make a deep reflection about what’s needed for us before moving forward in the next twenty years. Join Aitor on a walk to get some insights into how designers can adapt to play a main role in companies to create more impactful, positive, balanced, and meaningful products and services for their customers.
12:30 - 13:00
Santiago Chavez, Miguel Verduzco & José Luis O.
Digital Strategist, Chief of Staff & Head of Marketing
Multiplica & Grupo Herdez
Strategic Design with Design Fiction
Read more +
Strategic Design with Design Fiction
In this talk, we will explore the field of Design Fiction as a powerful tool for designing futures. By combining the creativity of design with the narrative of science fiction, Design Fiction allows us to imagine and explore possible, desirable and sometimes uncertain futures. We will dive into how this methodology not only anticipates future technologies and trends, but also raises critical questions about the ethical, social and cultural implications of these innovations. Through practical examples and case studies, we will see how Design Fiction has been used in various sectors, from technology and architecture to politics and health, to create provocative and thoughtful visions of the future. The talk will also offer a step-by-step guide on how to implement Design Fiction in your own projects, including techniques for generating ideas, building narratives, and visualizing future concepts. Additionally, we will discuss how this approach can foster interdisciplinary collaboration and open innovation.
TRACK 2
(2X WORKSHOPS)
11:30-13:00
13:00
Roberto Cabezas & Alejandro Lobo
Chair Creative Computing
CENTRO
Simulation in design
Read more +
Simulation in design
Let your creativity flow and understand how computer simulations can extend graphic and interactive imaginaries, achieving innovative forms of expression or the creation of scenarios for the representation of complex systems. Experiment with Blender, a free-to-use tool that can spark new paths in your creative practice. Additional requirements: Laptop with Blender previously installed.
IN-PERSON ONLY
Only in-person ticket holders can attend this workshop
11:30-13:00
13:00
Sophia & Jed Lazar
Co-founders
Cozy Juicy Real
Connect Deeply with the Design Matters Community
Read more +
Connect Deeply with the Design Matters Community
During Design Matters Mexico 24, you’ll have the opportunity to begin lasting relationships with collaborators, mentors, mentees and others in the design industry. For this event, we’ve brought in the team at Cozy Juicy Real – a virtual board game experience that kindles fun, authentic and deeply connecting interactions. You’ll get: – An easy way to connect with others in the industry – Questions thoughtfully designed to spark conversation and human connection – Thought-provoking activities, playful mechanics and memorable interactions What to expect: – A fun and engaging experience – Playing the connection board game Cozy Juicy Real in breakout rooms – This event is hosted in English, but you can participate in Spanish
ONLINE ONLY
Only livestream ticket holders can attend this workshop
13:00 - 14:00
LUNCH
14:00 - 15:30
Choose your Nerd Track
TRACK 1
(3X TALKS)
14:00 - 14:30
Daniela Nicholson
Creative Director
Sed: Studio
The words behind our origin
Read more +
The words behind our origin
In LatinAmerica, where food has so deeply shaped our identity, words serve as ingredients to cook identity discourse, belonging and pride. These cultural expressions inspire us, and at the same time, can be useful to develop and progress. Brands communicate verbally, visually, and experientially. Every one of those languages is equally important; and to achieve powerful identities, brands need a clear personality, tone of voice, defined topics and main messages. It is through words that concepts become visual solutions and through messages that brands communicate with their audience, how they truly connect and become lovemarks.
14:30 - 15:00
Amy Johnson
Sr. Product Designer
Sprout Social
Rewire Your Team: Embracing Neurodiversity by Design
Read more +
Rewire Your Team: Embracing Neurodiversity by Design
Neurodiversity is more than an inclusive headcount. It’s about building sustainable creative environments that benefit everyone. Belonging shouldn’t be a nice-to-have feeling. Join Amy, a Product Designer and late-diagnosed autistic woman, as she walks us through her personal journey and shares with us the thoughts and learnings she’s had along the way. During her talk, Amy will share key takeaways to help us learn about the rapidly growing population of late-diagnosed neurodiverse women in the world. We’ll discover how neurodiversity intersects all other diversity and why that is an important call to the future of design culture. Amy will tap into actionable ways to improve hiring practices, sustainable work environments and normalizing different types of effective communication.
15:00 - 15:30
Karol Oponowicz
Co-founder
Order Group
Lessons Learned so Far
Read more +
Lessons Learned so Far
The digital world is changing so fast that it’s almost impossible to keep up. It’s overwhelming and it feels like you would need to spend a couple of hours daily just reading the news to know what’s going on. Every day brings a new clickbait headline saying that “this technology” or “that product” will change the industry and take your job. Some of those articles are pretty close to the truth because things like generative AI are already changing the game, and soon, they will make some specializations obsolete or redundant. But have no fear, because the history of progress shows that every change brings opportunity, and every major technology breakthrough creates more jobs than it obliterates. My talk will focus on exploring the near future and describing the areas where I see a big need for designers now and in years to come. There are many places and industries where AI and automation won’t replace designers for some time. I’m going to share my story and experiences and tell you: – why it’s good to be a specialist, and how a domain specialization (or industry focus) can be your superpower – why knowledge about no-code tools and understanding front-end (and sometimes back-end) is becoming a must for product designers – how to approach innovation with a good mindset (why you shouldn’t be afraid of the change) – why it’s good to be an early adopter and why it’s always worth to jump on a hype-train – why designer skills are a good foundation for launching your own startup
TRACK 2
(2X WORKSHOPS)
14:00-15:30
15:30
Pamela Leon & Veronica Bluguermann
Senior Service Designers
Laerdal
The Futures Healthcare Bazaar: The artifacts of the futures
Read more +
The Futures Healthcare Bazaar: The artifacts of the futures
Join us for a creative and hands-on session and become both inventor and merchant of the artifacts of the futures of healthcare. You will become familiar with the Futures Bazaar methodology as a Forecasting and Ideation tool where every day items are transformed into futuristic objects that aim to provoke thought, amuse, and inspire. Just as you might travel to different places to have new experiences and see how others live, creating a Futures Bazaar is a way to journey into each other’s imaginations. This collective effort is the first step to co-create alternative future scenarios. We’ll explore the potential impacts of these futures on healthcare, identifying innovative opportunities and challenges they present. Come and experience this activity of futures thinking, and let’s explore the futures of healthcare together. Special Requirements: Access to ChatGPT from your mobile device or laptop. One object you don’t need anymore. Should be something that does not take a lot of space in your backpack or purse. Be mindful this object will be hacked or destroyed during the workshop.
IN-PERSON ONLY
Only in-person ticket holders can attend this workshop
14:00-15:30
15:30
Mariana Valenzuela & Sonia Gutiérrez
UX Lead & UX Designer
+Mujeres en UX
Leadership and Development of Design Teams: How to Guide the Maturity Process
Read more +
Leadership and Development of Design Teams: How to Guide the Maturity Process
This workshop will review the “Team Development Theory” that will help you identify the maturity phase of the team in which you work and will allow you to plan what you can do to accompany people in meeting their objectives and professional growth. We know that management and leadership tools are not something we delve into in our design careers, but fear no more! Because this practical workshop will give you insights into how to advance as a leader and manage your team, from how to organize your feedback sessions, to how to collaborate and set goals. It is a workshop designed for any designer who is leading teams or plans to exercise a manager role, but no previous experience is necessary to participate.
ONLINE ONLY
Only livestream ticket holders can attend this workshop
15:30 - 16:00
Coffee Break
16:00 - 16:30
Priscila Williams & Carlos Candiani
Sr. Design Manager & Design Manager
Nubank
Designing world-class solutions for local challenges
Read more +
Designing world-class solutions for local challenges
Latin America’s financial landscape, vibrant and diverse, poses unique challenges for traditional banks. Yet, Nubank emerged as a digital solution with innovative financial products sculpted by dynamic multidisciplinary teams. This session unlocks the secrets behind Nubank’s design magic, revealing the strategies that translate global fintech solutions into locally loved products.
16:30 - 17:00
Hector Mejia
Design Manager
Laerdal
Design practice reality check - What my journey in a mission-based organization has taught me about DEI
Read more +
Design practice reality check - What my journey in a mission-based organization has taught me about DEI
Join this relaxed and informal show & tell of a (hopefully eye-opening) journey across multiple roles in a mission-based organization, as we unravel the learnings of a white-ish, cisgender male designer on the path towards embedding diversity, equity, and inclusion principles and practices in our day to day work.
17:00 - 17:30
Valentina D'Efilippo
Creative Director
Apostrophe One
Visualising Knowledge: Data Design to Expand Our Understanding of the World
Read more +
Visualising Knowledge: Data Design to Expand Our Understanding of the World
Valentina D'Efilippo, an award-winning information designer, author, and creative director based in London, will share her work and experience across formats and sectors, transforming complexity into meaningful experiences. The focus of the talk is designing with data to foster knowledge - creating opportunities for understanding, connectivity, compassion and action. In today's data-driven world, where information is more prevalent than ever before, Valentina's talk is perfectly aligned with the conference theme of "A Call for the Future". Attendees can expect to be inspired and challenged to think critically about their role in shaping how others understand and navigate the world.
19:00 - 22:00
Evening Program
In-Person Only
19:00 - 20:00
Mingle and grab a drink
20:00 - 20:30
Miguel Melgarejo
Director of Experience Strategy
Cocolab
Every moment counts: inspiring meaning and connection through multimedia experiences
Read more +
Every moment counts: inspiring meaning and connection through multimedia experiences
We live in faster and busier environments than any other point in humanity. Things that used to surprise and connect us get constantly overshadowed by ever tinier bits of stimulus. Is it possible to use design, multimedia and technology to create meaningful moments for people? In his talk Miguel will share Cocolab’s approach to multimedia experience creation, showing how it is possible to inspire and connect people to their environment, community and culture through experience design. We’ll cover key concepts and definitions using real world examples (from nightwalks in archeological sites to multimedia shows using world famous intellectual properties) that show the importance of this discipline and its relevance in the years to come.
20:30 - 21:00
Allie Vogel
Founder
Flexxi Design
F*ck Your Toothbrush
Read more +
F*ck Your Toothbrush
F*ck Your Toothbrush is a powerful fusion of art and technology employing generative AI to vividly portray the emotional journey of human connection through the lens of two ordinary objects. This narrative unfolds from the unique perspective of the relationship between two people, as told from the perspective of their toothbrushes. This talk unravels the ways in which generative AI storytelling techniques breathe life into everyday objects, transforming them into conduits for emotional expression.
21:00 - 22:30
Show off your dance moves!
Overview
Detail view
Overview
Detail view
8:00-9:00
GET YOUR COFFEE
9:00-9:30
Talk:
Networking session
9:30-10:00
Talk:
Peter Gregersen
(Vipps MobilePay)
10:00-10:30
Networking:
Lilibeth Bustos
(Souldoodles )
10:30 -11:00
Coffee Break
11:00 -12:30
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
11:00 -11:30
Talk:
Andrea Soler & Taina Campos
(Diseña Colectiva)
11:30-12:00
Talk:
Ángel Longueira
(BeWay)
12:00-12:30
Talk:
José de la O
(delaO design studio)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Alejandra Dancuart & Alexandra Mengoni
(Banco de Crédito BCP)
Online Workshop
Bronwyn Williams and Tumelo Mojapelo
( Flux Trends)
12:30-13:30
LUNCH
13:30-15:00
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
13:30 -14:00
Talk:
V. Sri
(Smallish Book)
14:00-14:30
Talk:
Pauly Ramirez
(Innovare)
14:30-15:00
Talk:
Jorge Camacho
(Diagonal Estudio)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Abel Valdez
(Accionar.io)
Online Workshop
Lili bustos
(Souldoodles)
15:00-15:30
Coffee Break
15:30-16:00
Talk:
Jorge Furuya
(Volvo Cars)
16:00-16:30
Talk:
Reginé Gilbert
(New York University Tandon School of Engineering)
8:00 - 9:00
GET YOUR COFFEE
9:00 - 9:30
Networking session
with Layshi Curbelo
Networking session
Read more +
Networking session IN-PERSON ONLY*
IN-PERSON ONLY* This facilitated networking session will be a carefully tailored opportunity for attendees to connect, collaborate, and build professional relationships while becoming friends! Led by Layshi Curbelo, our host and skilled facilitator, participants will engage in activities that encourage meaningful interactions and discussions. This session aims to nurture a supportive and inclusive environment, fostering a sense of community and enabling attendees to expand their professional networks.
9:30 - 10:00
Peter Gregersen
Chief UX Designer
Vipps MobilePay
A tale of trust: Designing mobile payments for entire populations
Read more +
A tale of trust: Designing mobile payments for entire populations
Join this captivating tale that connects Korean Kimchi to a Danish mobile payment solution. We’ll dive into the Nordic design scene, where trust seems to be the secret sauce. How do you design for an entire population? Which new patterns and habits does this cater for? And what’s your responsibility as a designer when entire populations depend on your product? The session aims to provoke thoughtful discussions on the intersection of culture, trust and design.
10:00 - 10:30
Lilibeth Bustos
Lead Product Designer & Illustrator - CEO
Souldoodles
Your Design Journey: The Influence of Your Past
Read more +
Your Design Journey: The Influence of Your Past
Discover how your unique background as a designer can be your secret weapon to unleash creativity. Lili’s talk will show you how to reflect on your experiences, embrace your history, and make it your design BFF, all while wearing your proud designer hat. 🎨 This is more than a talk; it’s an invitation to an interactive exploration of how your past can shape the most incredible designs of your future. So, come one, come all, and let’s create design magic together! 🪄🎉💡
10:30 - 11:00
Coffee Break
11:00 - 12:30
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
11:00 - 11:30
Andrea Soler & Taina Campos
Managers
Diseña Colectiva
Depatriarchize design for social and planetary restoration. Female and dissident voices in Latin American design
Read more +
Depatriarchize design for social and planetary restoration. Female and dissident voices in Latin American design
Despite the progress made by women, the lgbtqia+ community and the dissident voices conquering spaces within the design industry, the decision-making tables remain predominantly white and male-dominated. This disparity results in only a partial narrative being told, and it is from this vantage point that Diseña Colectiva emerges as a platform that embarks on fresh, diverse avenues in design rooted in collectivity. Their aim is to construct spaces of resistance, care and expression seeking other forms of design. In this talk, Andrea and Taina will invite us to look at design through a different lens, one that reflects diverse experiences and challenges the status quo. While navigating us through a system map showcasing how they have weaved a community over the last three years, they will share how collective and multidisciplinary design can make a positive impact on society, the planet, and our communities.
11:30 - 12:00
Ángel Longueira
VP Communication
BeWay
The three crises of Artificial Intelligence. What role did behavioral sciences play in the design of new technologies?
Read more +
The three crises of Artificial Intelligence. What role did behavioral sciences play in the design of new technologies?
In recent years, Artificial Intelligence has moved from the pages of science fiction books to newspaper articles. Every day, we wake up with new discoveries that expand the boundaries of what we thought possible. Technology provides us with great opportunities, but it also poses intricate challenges that touch upon fundamental aspects of our humanity. The media has alerted us of two crises linked to new technologies. We’re warned about the existential crisis and the labor crisis, but they have paid much less attention to the humanist crisis and its impact, which takes form in a vague anxiety, we all are beginning to feel firsthand. The emergence of artificial intelligence will have an enormous impact on the anthropological, philosophical and social conception that we have of ourselves. Human beings have always defined ourselves by what we do. We are our professions and our artistic creations. As artificial intelligences occupy more spaces in the labor market and in the field of leisure and culture, what will happen to our identity? Who will we be and what kind of life will we be able to build? The existential crisis requires a rigorous technical approach; the labor crisis will need a political approach to keep the different social agents in mind; and humanistic crisis, will require that design practitioners incorporate the wisdom of human and behavioral sciences to develop new tools.
12:00 - 12:30
José de la O
Founder & Director
delaO design studio
Design for the Post-Colonial: Integrating Emotional and Cultural Aspects into Contemporary Design Practice
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Design for the Post-Colonial: Integrating Emotional and Cultural Aspects into Contemporary Design Practice
In contemporary design practice, there is often a heavy reliance on rational, Cartesian methods, emphasizing functionality while neglecting the profound emotional and cultural depths. This approach overlooks what are termed as “post-colonial needs,” underscoring the urgency to integrate perspectives and approaches that have been marginalized or underestimated in the traditional design narrative. In this talk, José de la O will present a series of case studies from his academic and professional journey that illuminate this concept. These examples will encompass a diverse range from research projects and interaction design to product design, all contextualized within his doctoral research. These cases will not only propose alternatives to conventional design methodologies but also provoke other designers to critically reassess and expand their own practices. José’s presentation aims to inspire a more inclusive and comprehensive approach to design, where emotional and cultural dimensions are considered crucial to crafting impactful and meaningful designs.
TRACK 2
(2X WORKSHOPS)
11:00-12:30
12:30
Alejandra Dancuart & Alexandra Mengoni
Talent Manager & DesignOps Manager
Banco de Crédito BCP
Design as a link to the future: Navigating a storm (?) of uncertainty
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Design as a link to the future: Navigating a storm (?) of uncertainty
Have you wondered if Design Thinking is losing its shine? We believe that, on the contrary, it is being reborn. Over the years, it has made organizations worldwide re-think, question and improve the way they do things, which continues to contribute to promoting a culture of collaboration and innovation in our teams. Even more so in our current apocalyptic context: layoffs, political and environmental crises, and the arrival of new technologies. In this practical workshop with the 2 Ale’s, we will: – Team up to explore how our role as designers influences our leadership and the demands of the business – We will present 2 real situations so that you can question, in a safe space, your actions and skills as designers facing the future By the end of the workshop, you will have developed and reflected on key skills (such as empathetic emotional intelligence, the ability to trust, transparent and assertive communication, and having a future focus) that you must have to successfully function in a senior role, and start to be a radical optimist in your organization. Action, reflection and execution. Who can stop you after this transformative experience?
IN-PERSON ONLY
This workshop is for the in-person audience only
11:00-12:30
12:30
Bronwyn Williams and Tumelo Mojapelo
Director of Foresight & Head of Content
Flux Trends
Worldbuilding : Create the future one ad at a time
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Worldbuilding : Create the future one ad at a time
Join Bronwyn and Tumelo and get the basics of foresight and why it matters. Gain an understanding of how and why it’s important to think like a futurist. You will learn about: – Where futures and design meet – What is worldbuilding and how to do it – from what is to what if – Speculative design of Things and Ideas from the future – Basics of backcasting (how to get from there to here) With their guidance, you will create a multimedia campaign from the future and get your foresight journey stared.
ONLINE ONLY
This workshop is for the online audience only
12:30 - 13:30
LUNCH
13:30 - 15:00
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
13:30 - 14:00
V. Sri
Content Designer
Smallish Book
Be a conduit, not a creator: Futurism as writing and designing
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Be a conduit, not a creator: Futurism as writing and designing
The future isn’t a place, it’s a story we craft in the present through our choices, actions, and principles. To design an equitable, inclusive, and frankly, more hopeful future, we need a more pluralistic approach. In this optimistic talk, V. Sri will share with us principles and stories about how we might broaden our toolset. It’s about writing and designing a story we all want to live out together. V will guide us through: – The future is not binary – Don’t leave out the impossible – Challenge the dominant narrative – Make friends with hard empathy – Be a conduit, not a creator
14:00 - 14:30
Pauly R.
Design Maverick | TEDX Speaker | Creative Visionary
Innovare
The Design Priesthood in the Digital Age
Read more +
The Design Priesthood in the Digital Age
What does Villasenor, Priests, and Huatzindeo have to do with Product Design? Join me as we reflect on the ethical considerations embedded in their historical narrative and discover how these lessons resonate in the digital era. Unraveling the threads of colonization, exploitation, and cultural evolution, we’ll draw parallels between the shaping of physical landscapes and the responsible crafting of digital experiences. As we journey through the intriguing past and the evolving present, let’s explore the profound impact of Generative AI, challenging us to redefine our roles as modern-day architects. Together, we’ll delve into the intersection of history and innovation, shaping a narrative that inspires ethical, user-centric Product Design in the ever-evolving digital frontier.
14:30 - 15:00
Jorge Camacho
Futurist & Strategic Designer
Diagonal Estudio
Preferable Worlds: Design and Alternative Futures
Read more +
Preferable Worlds: Design and Alternative Futures
To say that we are living a key moment in the history of humanity is no longer an exaggeration. A pandemic that doesn’t seem to have completely gone away, unprecedented levels of inequality, a crisis of democratic systems around the world, the dizzying explosion of Artificial Intelligence, and the already very present effects of climate change. If human history was a television series, we would be on a real cliffhanger: what happens in the next decades will decide what happens in the next centuries and beyond. This critical moment comes precisely when design is recognized as a key profession to generate value and, therefore, as an ideal practice to take the reins of change and thus turn this crisis into a transition towards preferable futures. James Dator’s “four generic images of the future” are a well-established framework in the field of futures (and particularly useful for exploring broad, long-term themes) that, quite presciently, map current discussions about possible futures and preferable for the remainder of this century. In this talk, Jorge Camacho will present the basic concepts of this framework to explore how design could contribute and adapt to each of these alternative futures. He will inspire us to imagine ourselves as designers in any of those alternative futures.
TRACK 2
(2X WORKSHOPS)
13:30-15:00
15:00
Abel Valdez
Co-Director
Accionar.io
Co-designing solutions and prototypes with AI
Read more +
Co-designing solutions and prototypes with AI
In this workshop, we will explore Accionar.io’s methodology and the use of artificial intelligence tools to co-design projects that solve social issues. As AI becomes more accessible, it is crucial to reflect on its potential to drive social change. Join Abel to discover how AI can be a powerful ally in designing innovative and equitable solutions to the social challenges we face, using their own assistant: Accionar.ia.
IN-PERSON ONLY
This workshop is for the in-person audience only
13:30-15:00
15:00
Lili bustos
Product Designer & Illustrator - CEO
Souldoodles
Embracing Your Inner Artist: Overcoming Imposter Syndrome
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Embracing Your Inner Artist: Overcoming Imposter Syndrome
Imposter Syndrome is a common phenomenon that affects many talented individuals, including artists and designers. This workshop aims to help adults in the design field recognize and overcome their impostor syndrome through creative exploration and self-expression. Combining art therapy techniques, group discussions, and practical exercises will give participants valuable insights and tools to break free from self-doubt and embrace their unique creative abilities.
ONLINE ONLY
This workshop is for the in-person audience only
15:00 - 15:30
Coffee Break
15:30 - 16:00
Jorge Furuya
Head of Car User Experience Design
Volvo Cars
Too much training, too little technology: Defining meaningful design challenges for the next decade
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Too much training, too little technology: Defining meaningful design challenges for the next decade
In the last 20 years the field of user centric & user experience design has matured at an astounding pace and developed to become extremely effective to solve tactical design challenges, however the scale and connected nature of the problems that we as humankind face on a daily basis begs for us to step up our game as creative professionals and become better at identifying, articulating and aligning “Good challenges” with organizational needs. I would like to share how at Volvo Cars we have set very ambitious product & sustainability goals as a company to dive into the challenges of strategic problem framing & design.
16:00 - 16:30
Reginé Gilbert
Professor
New York University Tandon School of Engineering
Human Spatial Computing and the road to Inclusion
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Human Spatial Computing and the road to Inclusion
Our relationship with technology has advanced significantly, from using large mainframe computers to wearing small, portable devices that enhance our daily lives. Today, the focus is on Human Spatial Computing, which involves interacting with technology using our entire body instead of just keyboards and mice. This shift has led to the development of immersive technologies like Virtual Reality (VR) and Augmented Reality (AR), which require designing experiences that cater to human needs rather than just machines. Human Spatial Computing is a field that has the potential to transform many areas, from healthcare to remote work. However, it’s crucial to prioritize inclusivity and accessibility while developing these technologies. This talk will emphasize the significance of creating groundbreaking solutions that cater to the needs of this new era by highlighting examples of current tools and ongoing research in spatial computing.
Overview
Detail view
DAY 1 - JAN 31
DAY 2 - FEB 1
DAY 1 - JAN 31
DAY 2 - FEB 1
Overview
Detail view
8:00-9:00
CHECK-IN & COFFEE
9:00-9:30
Welcome to Design Matters Mexico 24!:
Layshi Curbelo
(THE HOST)
9:30-10:00
Talk:
Cinthy Revilla & Arturo Via y Rada
(Banco de Crédito BCP)
10:00-10:30
Talk:
Coral Michelin
(Re.Green )
10:30-11:00
Talk:
Eduardo Marisca
(Mutaciones.la)
11:00-11:30
Coffee Break
11:30-13:00
Choose your Nerd Track
TRACK 1
(3X TALKS)
11:30-12:00
Talk:
Pamela Armstrong, Fernanda Zúñiga & Carolina Sepúlveda
(+2Brains)
12:00-12:30
Talk:
Aitor Gonzalez
(Butchershop)
12:30-13:00
Talk:
Santiago Chavez & Miguel Verduzco
(Multiplica & Grupo Herdez)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Roberto Cabezas & Alejandro Lobo
(CENTRO)
Online Workshop
Sophia & Jed Lazar
(Cozy Juicy Real)
13:00-14:00
LUNCH
14:00-15:30
Choose your Nerd Track
TRACK 1
(3X TALKS)
14:00-14:30
Talk:
Daniela Nicholson
(Sed: Studio)
14:30-15:00
Talk:
Amy Johnson
(Sprout Social)
15:00-15:30
Talk:
Karol Oponowicz
( Order Group)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Pamela Leon & Veronica Bluguermann
(Laerdal)
Online Workshop
Mariana Valenzuela & Sonia Gutiérrez
(+Mujeres en UX)
15:30-16:00
Coffee Break
16:00-16:30
Talk:
Priscila Williams & Carlos Candiani
(Nubank)
16:30-17:00
Talk:
Hector Mejia
(Laerdal )
17:00-17:30
Talk:
Valentina D'Efilippo
(Apostrophe One)
19:00-22:00
Evening Program
19:00 -20:00
Mingle and grab a drink
20:00-20:30
Talk:
Miguel Melgarejo
(Cocolab)
20:30-21:00
Talk:
Allie Vogel
(Flexxi Design)
21:00-22:30
Show off your dance moves!
8:00 - 9:00
CHECK-IN & COFFEE
9:00 - 9:30
Layshi Curbelo
THE HOST
9:30 - 10:00
Cinthy Revilla & Arturo Via y Rada
Senior Design Manager & Design Chapter Area Leader
Banco de Crédito BCP
How to transform a 130-year old bank into a design-led organization?
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How to transform a 130-year old bank into a design-led organization?
Imagine that you’re challenged to evolve the development line of 70% of a design team, in a context where the organization is thinking about new technologies and a strong economic recession. In this talk, Cinthy and Arturo will tell the story of the pains and opportunities that they went through as a team and how this led them to build what would be the roadmap for their talent strategy for the coming years, aiming at building a design-led bank that will help ensure a sustainable future.
10:00 - 10:30
Coral Michelin
Science and Tech Product Manager
Re.Green
Pluriversal Futures
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Pluriversal Futures
There is the Zapatist saying that goes “un mundo donde quepan muchos mundos” (Spanish for “a world that fits many worlds”): how can we create our digital, virtual, and real-world where all worlds, all peoples, and all beings fit in? It all starts with (the decolonization of) our worldviews, our values and beliefs.
10:30 - 11:00
Eduardo Marisca
Co-founder & Chief Mutant
Mutaciones.la
A New Renaissance for Latin America: Notes on Design and the Future
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A New Renaissance for Latin America: Notes on Design and the Future
The world feels more than slightly overwhelming lately. It is unsurprising that design, or the design industry, are going through an existential crisis when the world is going through several crises at the same time. But a crisis seems as good a time as any to challenge a few things and start over. Just as the Black Death led the way for a cultural and philosophical Renaissance in Europe, so can our recent pandemic become the springboard for us to think about new, different, hopefully better futures: perhaps even a New Renaissance anchored in Latin America. As we work our way through democratic burnout, intelligent machines, and a climate emergency, it feels relevant to ask what design can offer in response to such a volatile outlook. Sure, design is not the solution to every problem — but if there was ever a need for a creative process best suited to address radically uncertain and complex problems, that’s probably now. So what could a New Renaissance look like for Latin America? And how can we build on design to help us make it happen?
11:00 - 11:30
Coffee Break
11:30 - 13:00
Choose your Nerd Track
TRACK 1
(3X TALKS)
11:30 - 12:00
Pamela Armstrong, Fernanda Zuñiga & Carolina Sepulveda
Lead UX, Lead Design Ops, Head of UX
+2Brains
AI and UX: Designing an Ethically Aware Future
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AI and UX: Designing an Ethically Aware Future
Services and products can shape our behavior, beliefs and values; and can even be used to manipulate or exploit people or their circumstances. As designers, we know that it is crucial to design taking into account ethical considerations to prevent our work from contributing to generating negative impacts on society – even unintentionally – whether it may be on political scenarios or supporting social, racial or gender inequality. With this talk, we will explore the fusion between Artificial Intelligence and User Experience, redefining how to create digital interfaces powered by this technology, but from a responsible perspective. Let’s join Carolina, Fernanda and Pamela to understand how ethics in AI and UX design shape our future, and what are the keys BBK+2Brains applies to guarantee that the interfaces we create as designers, really contribute to building an inclusive and diverse future.
12:00 - 12:30
Aitor Gonzalez
VP of Digital Design
Butchershop
Somehow, User-centric Design is Failing
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Somehow, User-centric Design is Failing
The last two decades have meant a qualitative leap in the creation of technology that has changed our lives together with the understanding that has created unwanted effects affecting us as individuals and as a collective. In addition to that, this period ends with two years of an industry struggling to leave behind a deep crisis, layoffs, and find a new path. Altogether it is perfect timing for designers to make a deep reflection about what’s needed for us before moving forward in the next twenty years. Join Aitor on a walk to get some insights into how designers can adapt to play a main role in companies to create more impactful, positive, balanced, and meaningful products and services for their customers.
12:30 - 13:00
Santiago Chavez, Miguel Verduzco & José Luis O.
Digital Strategist, Chief of Staff & Head of Marketing
Multiplica & Grupo Herdez
Strategic Design with Design Fiction
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Strategic Design with Design Fiction
In this talk, we will explore the field of Design Fiction as a powerful tool for designing futures. By combining the creativity of design with the narrative of science fiction, Design Fiction allows us to imagine and explore possible, desirable and sometimes uncertain futures. We will dive into how this methodology not only anticipates future technologies and trends, but also raises critical questions about the ethical, social and cultural implications of these innovations. Through practical examples and case studies, we will see how Design Fiction has been used in various sectors, from technology and architecture to politics and health, to create provocative and thoughtful visions of the future. The talk will also offer a step-by-step guide on how to implement Design Fiction in your own projects, including techniques for generating ideas, building narratives, and visualizing future concepts. Additionally, we will discuss how this approach can foster interdisciplinary collaboration and open innovation.
TRACK 2
(2X WORKSHOPS)
11:30-13:00
13:00
Roberto Cabezas & Alejandro Lobo
Chair Creative Computing
CENTRO
Simulation in design
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Simulation in design
Let your creativity flow and understand how computer simulations can extend graphic and interactive imaginaries, achieving innovative forms of expression or the creation of scenarios for the representation of complex systems. Experiment with Blender, a free-to-use tool that can spark new paths in your creative practice. Additional requirements: Laptop with Blender previously installed.
IN-PERSON ONLY
Only in-person ticket holders can attend this workshop
11:30-13:00
13:00
Sophia & Jed Lazar
Co-founders
Cozy Juicy Real
Connect Deeply with the Design Matters Community
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Connect Deeply with the Design Matters Community
During Design Matters Mexico 24, you’ll have the opportunity to begin lasting relationships with collaborators, mentors, mentees and others in the design industry. For this event, we’ve brought in the team at Cozy Juicy Real – a virtual board game experience that kindles fun, authentic and deeply connecting interactions. You’ll get: – An easy way to connect with others in the industry – Questions thoughtfully designed to spark conversation and human connection – Thought-provoking activities, playful mechanics and memorable interactions What to expect: – A fun and engaging experience – Playing the connection board game Cozy Juicy Real in breakout rooms – This event is hosted in English, but you can participate in Spanish
ONLINE ONLY
Only livestream ticket holders can attend this workshop
13:00 - 14:00
LUNCH
14:00 - 15:30
Choose your Nerd Track
TRACK 1
(3X TALKS)
14:00 - 14:30
Daniela Nicholson
Creative Director
Sed: Studio
The words behind our origin
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The words behind our origin
In LatinAmerica, where food has so deeply shaped our identity, words serve as ingredients to cook identity discourse, belonging and pride. These cultural expressions inspire us, and at the same time, can be useful to develop and progress. Brands communicate verbally, visually, and experientially. Every one of those languages is equally important; and to achieve powerful identities, brands need a clear personality, tone of voice, defined topics and main messages. It is through words that concepts become visual solutions and through messages that brands communicate with their audience, how they truly connect and become lovemarks.
14:30 - 15:00
Amy Johnson
Sr. Product Designer
Sprout Social
Rewire Your Team: Embracing Neurodiversity by Design
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Rewire Your Team: Embracing Neurodiversity by Design
Neurodiversity is more than an inclusive headcount. It’s about building sustainable creative environments that benefit everyone. Belonging shouldn’t be a nice-to-have feeling. Join Amy, a Product Designer and late-diagnosed autistic woman, as she walks us through her personal journey and shares with us the thoughts and learnings she’s had along the way. During her talk, Amy will share key takeaways to help us learn about the rapidly growing population of late-diagnosed neurodiverse women in the world. We’ll discover how neurodiversity intersects all other diversity and why that is an important call to the future of design culture. Amy will tap into actionable ways to improve hiring practices, sustainable work environments and normalizing different types of effective communication.
15:00 - 15:30
Karol Oponowicz
Co-founder
Order Group
Lessons Learned so Far
Read more +
Lessons Learned so Far
The digital world is changing so fast that it’s almost impossible to keep up. It’s overwhelming and it feels like you would need to spend a couple of hours daily just reading the news to know what’s going on. Every day brings a new clickbait headline saying that “this technology” or “that product” will change the industry and take your job. Some of those articles are pretty close to the truth because things like generative AI are already changing the game, and soon, they will make some specializations obsolete or redundant. But have no fear, because the history of progress shows that every change brings opportunity, and every major technology breakthrough creates more jobs than it obliterates. My talk will focus on exploring the near future and describing the areas where I see a big need for designers now and in years to come. There are many places and industries where AI and automation won’t replace designers for some time. I’m going to share my story and experiences and tell you: – why it’s good to be a specialist, and how a domain specialization (or industry focus) can be your superpower – why knowledge about no-code tools and understanding front-end (and sometimes back-end) is becoming a must for product designers – how to approach innovation with a good mindset (why you shouldn’t be afraid of the change) – why it’s good to be an early adopter and why it’s always worth to jump on a hype-train – why designer skills are a good foundation for launching your own startup
TRACK 2
(2X WORKSHOPS)
14:00-15:30
15:30
Pamela Leon & Veronica Bluguermann
Senior Service Designers
Laerdal
The Futures Healthcare Bazaar: The artifacts of the futures
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The Futures Healthcare Bazaar: The artifacts of the futures
Join us for a creative and hands-on session and become both inventor and merchant of the artifacts of the futures of healthcare. You will become familiar with the Futures Bazaar methodology as a Forecasting and Ideation tool where every day items are transformed into futuristic objects that aim to provoke thought, amuse, and inspire. Just as you might travel to different places to have new experiences and see how others live, creating a Futures Bazaar is a way to journey into each other’s imaginations. This collective effort is the first step to co-create alternative future scenarios. We’ll explore the potential impacts of these futures on healthcare, identifying innovative opportunities and challenges they present. Come and experience this activity of futures thinking, and let’s explore the futures of healthcare together. Special Requirements: Access to ChatGPT from your mobile device or laptop. One object you don’t need anymore. Should be something that does not take a lot of space in your backpack or purse. Be mindful this object will be hacked or destroyed during the workshop.
IN-PERSON ONLY
Only in-person ticket holders can attend this workshop
14:00-15:30
15:30
Mariana Valenzuela & Sonia Gutiérrez
UX Lead & UX Designer
+Mujeres en UX
Leadership and Development of Design Teams: How to Guide the Maturity Process
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Leadership and Development of Design Teams: How to Guide the Maturity Process
This workshop will review the “Team Development Theory” that will help you identify the maturity phase of the team in which you work and will allow you to plan what you can do to accompany people in meeting their objectives and professional growth. We know that management and leadership tools are not something we delve into in our design careers, but fear no more! Because this practical workshop will give you insights into how to advance as a leader and manage your team, from how to organize your feedback sessions, to how to collaborate and set goals. It is a workshop designed for any designer who is leading teams or plans to exercise a manager role, but no previous experience is necessary to participate.
ONLINE ONLY
Only livestream ticket holders can attend this workshop
15:30 - 16:00
Coffee Break
16:00 - 16:30
Priscila Williams & Carlos Candiani
Sr. Design Manager & Design Manager
Nubank
Designing world-class solutions for local challenges
Read more +
Designing world-class solutions for local challenges
Latin America’s financial landscape, vibrant and diverse, poses unique challenges for traditional banks. Yet, Nubank emerged as a digital solution with innovative financial products sculpted by dynamic multidisciplinary teams. This session unlocks the secrets behind Nubank’s design magic, revealing the strategies that translate global fintech solutions into locally loved products.
16:30 - 17:00
Hector Mejia
Design Manager
Laerdal
Design practice reality check - What my journey in a mission-based organization has taught me about DEI
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Design practice reality check - What my journey in a mission-based organization has taught me about DEI
Join this relaxed and informal show & tell of a (hopefully eye-opening) journey across multiple roles in a mission-based organization, as we unravel the learnings of a white-ish, cisgender male designer on the path towards embedding diversity, equity, and inclusion principles and practices in our day to day work.
17:00 - 17:30
Valentina D'Efilippo
Creative Director
Apostrophe One
Visualising Knowledge: Data Design to Expand Our Understanding of the World
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Visualising Knowledge: Data Design to Expand Our Understanding of the World
Valentina D'Efilippo, an award-winning information designer, author, and creative director based in London, will share her work and experience across formats and sectors, transforming complexity into meaningful experiences. The focus of the talk is designing with data to foster knowledge - creating opportunities for understanding, connectivity, compassion and action. In today's data-driven world, where information is more prevalent than ever before, Valentina's talk is perfectly aligned with the conference theme of "A Call for the Future". Attendees can expect to be inspired and challenged to think critically about their role in shaping how others understand and navigate the world.
19:00 - 22:00
Evening Program
In-Person Only
19:00 - 20:00
Mingle and grab a drink
20:00 - 20:30
Miguel Melgarejo
Director of Experience Strategy
Cocolab
Every moment counts: inspiring meaning and connection through multimedia experiences
Read more +
Every moment counts: inspiring meaning and connection through multimedia experiences
We live in faster and busier environments than any other point in humanity. Things that used to surprise and connect us get constantly overshadowed by ever tinier bits of stimulus. Is it possible to use design, multimedia and technology to create meaningful moments for people? In his talk Miguel will share Cocolab’s approach to multimedia experience creation, showing how it is possible to inspire and connect people to their environment, community and culture through experience design. We’ll cover key concepts and definitions using real world examples (from nightwalks in archeological sites to multimedia shows using world famous intellectual properties) that show the importance of this discipline and its relevance in the years to come.
20:30 - 21:00
Allie Vogel
Founder
Flexxi Design
F*ck Your Toothbrush
Read more +
F*ck Your Toothbrush
F*ck Your Toothbrush is a powerful fusion of art and technology employing generative AI to vividly portray the emotional journey of human connection through the lens of two ordinary objects. This narrative unfolds from the unique perspective of the relationship between two people, as told from the perspective of their toothbrushes. This talk unravels the ways in which generative AI storytelling techniques breathe life into everyday objects, transforming them into conduits for emotional expression.
21:00 - 22:30
Show off your dance moves!
Overview
Detail view
Overview
Detail view
8:00-9:00
GET YOUR COFFEE
9:00-9:30
Talk:
Networking session
9:30-10:00
Talk:
Peter Gregersen
(Vipps MobilePay)
10:00-10:30
Networking:
Lilibeth Bustos
(Souldoodles )
10:30 -11:00
Coffee Break
11:00 -12:30
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
11:00 -11:30
Talk:
Andrea Soler & Taina Campos
(Diseña Colectiva)
11:30-12:00
Talk:
Ángel Longueira
(BeWay)
12:00-12:30
Talk:
José de la O
(delaO design studio)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Alejandra Dancuart & Alexandra Mengoni
(Banco de Crédito BCP)
Online Workshop
Bronwyn Williams and Tumelo Mojapelo
( Flux Trends)
12:30-13:30
LUNCH
13:30-15:00
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
13:30 -14:00
Talk:
V. Sri
(Smallish Book)
14:00-14:30
Talk:
Pauly Ramirez
(Innovare)
14:30-15:00
Talk:
Jorge Camacho
(Diagonal Estudio)
TRACK 2
(2X WORKSHOPS)
In-Person Workshop
Abel Valdez
(Accionar.io)
Online Workshop
Lili bustos
(Souldoodles)
15:00-15:30
Coffee Break
15:30-16:00
Talk:
Jorge Furuya
(Volvo Cars)
16:00-16:30
Talk:
Reginé Gilbert
(New York University Tandon School of Engineering)
8:00 - 9:00
GET YOUR COFFEE
9:00 - 9:30
Networking session
with Layshi Curbelo
Networking session
Read more +
Networking session IN-PERSON ONLY*
IN-PERSON ONLY* This facilitated networking session will be a carefully tailored opportunity for attendees to connect, collaborate, and build professional relationships while becoming friends! Led by Layshi Curbelo, our host and skilled facilitator, participants will engage in activities that encourage meaningful interactions and discussions. This session aims to nurture a supportive and inclusive environment, fostering a sense of community and enabling attendees to expand their professional networks.
9:30 - 10:00
Peter Gregersen
Chief UX Designer
Vipps MobilePay
A tale of trust: Designing mobile payments for entire populations
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A tale of trust: Designing mobile payments for entire populations
Join this captivating tale that connects Korean Kimchi to a Danish mobile payment solution. We’ll dive into the Nordic design scene, where trust seems to be the secret sauce. How do you design for an entire population? Which new patterns and habits does this cater for? And what’s your responsibility as a designer when entire populations depend on your product? The session aims to provoke thoughtful discussions on the intersection of culture, trust and design.
10:00 - 10:30
Lilibeth Bustos
Lead Product Designer & Illustrator - CEO
Souldoodles
Your Design Journey: The Influence of Your Past
Read more +
Your Design Journey: The Influence of Your Past
Discover how your unique background as a designer can be your secret weapon to unleash creativity. Lili’s talk will show you how to reflect on your experiences, embrace your history, and make it your design BFF, all while wearing your proud designer hat. 🎨 This is more than a talk; it’s an invitation to an interactive exploration of how your past can shape the most incredible designs of your future. So, come one, come all, and let’s create design magic together! 🪄🎉💡
10:30 - 11:00
Coffee Break
11:00 - 12:30
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
11:00 - 11:30
Andrea Soler & Taina Campos
Managers
Diseña Colectiva
Depatriarchize design for social and planetary restoration. Female and dissident voices in Latin American design
Read more +
Depatriarchize design for social and planetary restoration. Female and dissident voices in Latin American design
Despite the progress made by women, the lgbtqia+ community and the dissident voices conquering spaces within the design industry, the decision-making tables remain predominantly white and male-dominated. This disparity results in only a partial narrative being told, and it is from this vantage point that Diseña Colectiva emerges as a platform that embarks on fresh, diverse avenues in design rooted in collectivity. Their aim is to construct spaces of resistance, care and expression seeking other forms of design. In this talk, Andrea and Taina will invite us to look at design through a different lens, one that reflects diverse experiences and challenges the status quo. While navigating us through a system map showcasing how they have weaved a community over the last three years, they will share how collective and multidisciplinary design can make a positive impact on society, the planet, and our communities.
11:30 - 12:00
Ángel Longueira
VP Communication
BeWay
The three crises of Artificial Intelligence. What role did behavioral sciences play in the design of new technologies?
Read more +
The three crises of Artificial Intelligence. What role did behavioral sciences play in the design of new technologies?
In recent years, Artificial Intelligence has moved from the pages of science fiction books to newspaper articles. Every day, we wake up with new discoveries that expand the boundaries of what we thought possible. Technology provides us with great opportunities, but it also poses intricate challenges that touch upon fundamental aspects of our humanity. The media has alerted us of two crises linked to new technologies. We’re warned about the existential crisis and the labor crisis, but they have paid much less attention to the humanist crisis and its impact, which takes form in a vague anxiety, we all are beginning to feel firsthand. The emergence of artificial intelligence will have an enormous impact on the anthropological, philosophical and social conception that we have of ourselves. Human beings have always defined ourselves by what we do. We are our professions and our artistic creations. As artificial intelligences occupy more spaces in the labor market and in the field of leisure and culture, what will happen to our identity? Who will we be and what kind of life will we be able to build? The existential crisis requires a rigorous technical approach; the labor crisis will need a political approach to keep the different social agents in mind; and humanistic crisis, will require that design practitioners incorporate the wisdom of human and behavioral sciences to develop new tools.
12:00 - 12:30
José de la O
Founder & Director
delaO design studio
Design for the Post-Colonial: Integrating Emotional and Cultural Aspects into Contemporary Design Practice
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Design for the Post-Colonial: Integrating Emotional and Cultural Aspects into Contemporary Design Practice
In contemporary design practice, there is often a heavy reliance on rational, Cartesian methods, emphasizing functionality while neglecting the profound emotional and cultural depths. This approach overlooks what are termed as “post-colonial needs,” underscoring the urgency to integrate perspectives and approaches that have been marginalized or underestimated in the traditional design narrative. In this talk, José de la O will present a series of case studies from his academic and professional journey that illuminate this concept. These examples will encompass a diverse range from research projects and interaction design to product design, all contextualized within his doctoral research. These cases will not only propose alternatives to conventional design methodologies but also provoke other designers to critically reassess and expand their own practices. José’s presentation aims to inspire a more inclusive and comprehensive approach to design, where emotional and cultural dimensions are considered crucial to crafting impactful and meaningful designs.
TRACK 2
(2X WORKSHOPS)
11:00-12:30
12:30
Alejandra Dancuart & Alexandra Mengoni
Talent Manager & DesignOps Manager
Banco de Crédito BCP
Design as a link to the future: Navigating a storm (?) of uncertainty
Read more +
Design as a link to the future: Navigating a storm (?) of uncertainty
Have you wondered if Design Thinking is losing its shine? We believe that, on the contrary, it is being reborn. Over the years, it has made organizations worldwide re-think, question and improve the way they do things, which continues to contribute to promoting a culture of collaboration and innovation in our teams. Even more so in our current apocalyptic context: layoffs, political and environmental crises, and the arrival of new technologies. In this practical workshop with the 2 Ale’s, we will: – Team up to explore how our role as designers influences our leadership and the demands of the business – We will present 2 real situations so that you can question, in a safe space, your actions and skills as designers facing the future By the end of the workshop, you will have developed and reflected on key skills (such as empathetic emotional intelligence, the ability to trust, transparent and assertive communication, and having a future focus) that you must have to successfully function in a senior role, and start to be a radical optimist in your organization. Action, reflection and execution. Who can stop you after this transformative experience?
IN-PERSON ONLY
This workshop is for the in-person audience only
11:00-12:30
12:30
Bronwyn Williams and Tumelo Mojapelo
Director of Foresight & Head of Content
Flux Trends
Worldbuilding : Create the future one ad at a time
Read more +
Worldbuilding : Create the future one ad at a time
Join Bronwyn and Tumelo and get the basics of foresight and why it matters. Gain an understanding of how and why it’s important to think like a futurist. You will learn about: – Where futures and design meet – What is worldbuilding and how to do it – from what is to what if – Speculative design of Things and Ideas from the future – Basics of backcasting (how to get from there to here) With their guidance, you will create a multimedia campaign from the future and get your foresight journey stared.
ONLINE ONLY
This workshop is for the online audience only
12:30 - 13:30
LUNCH
13:30 - 15:00
CHOOSE A NERD TRACK
TRACK 1
(3X TALKS)
13:30 - 14:00
V. Sri
Content Designer
Smallish Book
Be a conduit, not a creator: Futurism as writing and designing
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Be a conduit, not a creator: Futurism as writing and designing
The future isn’t a place, it’s a story we craft in the present through our choices, actions, and principles. To design an equitable, inclusive, and frankly, more hopeful future, we need a more pluralistic approach. In this optimistic talk, V. Sri will share with us principles and stories about how we might broaden our toolset. It’s about writing and designing a story we all want to live out together. V will guide us through: – The future is not binary – Don’t leave out the impossible – Challenge the dominant narrative – Make friends with hard empathy – Be a conduit, not a creator
14:00 - 14:30
Pauly R.
Design Maverick | TEDX Speaker | Creative Visionary
Innovare
The Design Priesthood in the Digital Age
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The Design Priesthood in the Digital Age
What does Villasenor, Priests, and Huatzindeo have to do with Product Design? Join me as we reflect on the ethical considerations embedded in their historical narrative and discover how these lessons resonate in the digital era. Unraveling the threads of colonization, exploitation, and cultural evolution, we’ll draw parallels between the shaping of physical landscapes and the responsible crafting of digital experiences. As we journey through the intriguing past and the evolving present, let’s explore the profound impact of Generative AI, challenging us to redefine our roles as modern-day architects. Together, we’ll delve into the intersection of history and innovation, shaping a narrative that inspires ethical, user-centric Product Design in the ever-evolving digital frontier.
14:30 - 15:00
Jorge Camacho
Futurist & Strategic Designer
Diagonal Estudio
Preferable Worlds: Design and Alternative Futures
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Preferable Worlds: Design and Alternative Futures
To say that we are living a key moment in the history of humanity is no longer an exaggeration. A pandemic that doesn’t seem to have completely gone away, unprecedented levels of inequality, a crisis of democratic systems around the world, the dizzying explosion of Artificial Intelligence, and the already very present effects of climate change. If human history was a television series, we would be on a real cliffhanger: what happens in the next decades will decide what happens in the next centuries and beyond. This critical moment comes precisely when design is recognized as a key profession to generate value and, therefore, as an ideal practice to take the reins of change and thus turn this crisis into a transition towards preferable futures. James Dator’s “four generic images of the future” are a well-established framework in the field of futures (and particularly useful for exploring broad, long-term themes) that, quite presciently, map current discussions about possible futures and preferable for the remainder of this century. In this talk, Jorge Camacho will present the basic concepts of this framework to explore how design could contribute and adapt to each of these alternative futures. He will inspire us to imagine ourselves as designers in any of those alternative futures.
TRACK 2
(2X WORKSHOPS)
13:30-15:00
15:00
Abel Valdez
Co-Director
Accionar.io
Co-designing solutions and prototypes with AI
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Co-designing solutions and prototypes with AI
In this workshop, we will explore Accionar.io’s methodology and the use of artificial intelligence tools to co-design projects that solve social issues. As AI becomes more accessible, it is crucial to reflect on its potential to drive social change. Join Abel to discover how AI can be a powerful ally in designing innovative and equitable solutions to the social challenges we face, using their own assistant: Accionar.ia.
IN-PERSON ONLY
This workshop is for the in-person audience only
13:30-15:00
15:00
Lili bustos
Product Designer & Illustrator - CEO
Souldoodles
Embracing Your Inner Artist: Overcoming Imposter Syndrome
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Embracing Your Inner Artist: Overcoming Imposter Syndrome
Imposter Syndrome is a common phenomenon that affects many talented individuals, including artists and designers. This workshop aims to help adults in the design field recognize and overcome their impostor syndrome through creative exploration and self-expression. Combining art therapy techniques, group discussions, and practical exercises will give participants valuable insights and tools to break free from self-doubt and embrace their unique creative abilities.
ONLINE ONLY
This workshop is for the in-person audience only
15:00 - 15:30
Coffee Break
15:30 - 16:00
Jorge Furuya
Head of Car User Experience Design
Volvo Cars
Too much training, too little technology: Defining meaningful design challenges for the next decade
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Too much training, too little technology: Defining meaningful design challenges for the next decade
In the last 20 years the field of user centric & user experience design has matured at an astounding pace and developed to become extremely effective to solve tactical design challenges, however the scale and connected nature of the problems that we as humankind face on a daily basis begs for us to step up our game as creative professionals and become better at identifying, articulating and aligning “Good challenges” with organizational needs. I would like to share how at Volvo Cars we have set very ambitious product & sustainability goals as a company to dive into the challenges of strategic problem framing & design.
16:00 - 16:30
Reginé Gilbert
Professor
New York University Tandon School of Engineering
Human Spatial Computing and the road to Inclusion
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Human Spatial Computing and the road to Inclusion
Our relationship with technology has advanced significantly, from using large mainframe computers to wearing small, portable devices that enhance our daily lives. Today, the focus is on Human Spatial Computing, which involves interacting with technology using our entire body instead of just keyboards and mice. This shift has led to the development of immersive technologies like Virtual Reality (VR) and Augmented Reality (AR), which require designing experiences that cater to human needs rather than just machines. Human Spatial Computing is a field that has the potential to transform many areas, from healthcare to remote work. However, it’s crucial to prioritize inclusivity and accessibility while developing these technologies. This talk will emphasize the significance of creating groundbreaking solutions that cater to the needs of this new era by highlighting examples of current tools and ongoing research in spatial computing.
Overview
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DAY 1 - JAN 31
DAY 2 - FEB 1
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