Aitor comes from a little town in the south of Madrid. After more than 15 years of leading their small studio in Spain, he moved to Latin America, where we could work in Perú and then México, where he’s lived for the last five years. He led teams and projects in companies like Interbrand and frog during that period. He currently works as VP of Digital for Butchershop Global, where he leads the digital unit design to help start-ups in growth and scale states in San Francisco overcome major inflection points by beating failure through responsible design.